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Virat Kohli named most valuable celebrity in 2018, brand value rises

sportzwiki 2019-01-11 13:07:39

The India National Cricket Team captain, Virat Kohli has been in the news, both for his on and off-field exploits. Though he churns out runs at will on the pitch, Virat got named as the most valuable celebrity in 2018; for the consecutive time. Meanwhile, he saw his brand value getting increased by 18% to $170 million since 2017.

Virat endorsed 24 brands as of November 2018

The Global Valuation and Corporate finance advisors, Duff & Phelps; in its fourth edition of the report on India’s most valuable celebrity brands, on Thursday, revealed Virat endorsed 24 brands as of November 28.

Virat Kohli has a valuation worth $170 million in 2018. Image Courtesy: Getty

Duff & Phelps managing director Aviral Jain said.

Meanwhile, there were notable celebrities who saw a rise in their rankings as well. Deepika Padukone, who is second on the list has the valuation of $102.5 million; also, she jumped one place since 2017. Furthermore, the Bollywood heartthrob endorsed 21 brands as of November 2018.

Also, the other film stars who jumped higher in the rankings are Akshay Kumar and Ranveer Singh. Though Akshay is listed fourth on the chart with a value of $67.3 million, Ranveer follows him, as his valuation reads $63 million.

Virat-Anushka, the power couple

Virat Kohli and Anushka Sharma are the power couple. Image Courtesy: Getty

Yes, they are the most talked about couple in the cricketing circuit, if not in the Bollywood industry. However, Virat-Anushka has endorsed a few brands together, and thus have entered the elite list.

Meanwhile, it clearly indicated the way Virat conducts himself on the field. He has been the best batsman across formats in past a few years, and if he continues to perform well, he could well lead the chart in years.