Alfa Romeo axes 4C sports car to focus on SUVs
has officially taken its off sale, just one week after it was revealed the have been removed from the future product plan.
An Alfa Romeo spokesperson was unavailable for comment, but the rival now no longer appears on the Alfa’s configurator, and was absent from a list of current and future models shown at the firm’s third quarter earnings report last week.
The 4C has consistently struggled to secure a strong foothold in the unpredictable sports car market, selling just 421 units in Europe last year, compared to the 9943 and 8202 Porsche 718s sold in the same period.
Last week, Alfa Romeo boss Mike Manley told the company’s stakeholders that its future product portfolio had been “significantly scaled back, with a corresponding reduction in capital spending”. The removal of the 4C will make way for two new SUVs and refreshed versions of the and .
The smaller of the two new SUVs, , has been designed as a means of entering the competitive and highly profitable compact SUV market. It will take its power from a hybrid system shared with its Jeep Renegade platform partner and be priced to compete with the and .
There has been no suggestion that could foster further sports car development, making a replacement for the 4C unlikely to appear any time soon.
The new alliance is the fourth-largest car making group in the world, but new CEO Carlos Tavares is known for bringing in drastic cost-cutting measures to improve profitability.
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