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TikTok declares love for (almost) everyone, and McCann preps for a return to the office: Wednesday Wake-Up Call

Adage India 2020-08-19 15:44:58

Just briefly

Moving on back: The Martin Agency Chief Creative Officer Karen Costello is rejoining IPG’s Deutsch Los Angeles as its new chief creative officer, reports Lindsay Rittenhouse. Costello was executive creative director there for 12 years before moving to The Martin Agency in 2017.

Forbidden fruit: Dole’s latest campaign is encouraging families stressed out by “quaran-tension” to say “fruit bowls” whenever they feel like cursing. As Jessica Wohl writes, the ads suggest people substitute the words in moments when more colorful phrases won’t do.

'Bud4Utah': Budweiser is making a pitch to be the official beer of Utah, writes E.J. Schultz. The brew says it will create a special can just for Utah if the #Bud4Utah hashtag gets circulated 84,899 times on Twitter by Sept. 13. It’s the latest attempt by AB InBev to seize on the state’s action late last year to permit beers as high as 5 percent alcohol-by-volume to be sold at stores.

Cheers, Cliff: Actor John Ratzenberger, who played mailman Cliff Clavin in "Cheers," has posted his own message of support for the beleaguered United States Postal Service. In a Twitter video, he suggests people do all their holiday shopping at the USPS online store in August, writes Ad Age's Ethan Jakob Craft.

That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. 

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