We're Breaking Down This Internet-Favorite Makeup Primer — Spoiler Alert: It Lives Up to the Hype
It's one thing to be known as the "primer that broke the internet," but it's another thing entirely to be the No. 1 bestselling primer in the country. The former suggests immediate wow factor, but it's the latter that declares actual staying power; it's a product worth coming back to. When both catchlines are used to describe the same product, well, it must be damn good.
The e.l.f. Cosmetics Putty Primer needs no introduction in the beauty world. With three vegan and cruelty-free formulas (poreless, matte, and luminous) that target different skin concerns and a unique putty texture that glides over the skin to blur pores and grip makeup, it's often the first step to creating any makeup look. You've likely seen it in YouTube tutorials and all across TikTok through fun hashtag challenges. But what's it really like? In other words, how do you apply it, where do you apply it, and what are some different ways to use it? We break it all down ahead.